Cowgirl Creative

Behind The Lens

Tyler Palmer

Cowgirl Creative is led by Australian creative Tyler Palmer. the go-to western media professional trusted by major events, brands and horsemen across the country.

With deep roots in the horse industry, Tyler grew up surrounded by equine professionals on both sides of her family. That lifelong connection with horses has shaped her eye behind the lens - allowing her to capture the authenticity, grit, and heart of the western and performance horse world like few others can.

Since launching her media business at just 16, Tyler has built a strong reputation for producing dynamic, story-driven photo and video content that resonates with both horsemen and the public alike. Her work has taken her from the biggest arenas in Australia - including the prestigious NCHA Futurity - all the way to the Unites States, where she's proudly created media for World Champion Rodeo Athlete Jackie Crawford.

Versatile across disciplines and dedicated to showcasing the western lifestyle in it's truest form, Tyler blends professionalism with personality - delivering content that's as real and down-to-earth as the people she works with.